Transform Together Promotions
From a chance meeting in Lockes, Cam and I hooked up and got this project off the ground very quickly in order to market the event and start promoting the first White Collar Boxing event in April, 2023.
I created a new identity and a polished new look that represented the brand to a tee as well as the nature of the ‘TT’ services. A new website was then planned, designed and deployed in advance of initial contender sign-ups and sponsorship interest. This was supported by dedicated video productions that served as promotional content which was seeded out on social channels to drive interest to a dedicated landing page on the new site. A new ticketing management platform was also implemented to give a seamless user experience with minimal effort to ensure ticket sales became easier. Users were able to select and book tickets from tiered levels of seating within a few clicks of making their bookings.
This was then extended into a sponsorship proposal that could be emailed to selected prospects to give them an insight into the corporate benefits of sponsoring this type of event.
The end result? The brand refresh has been exceptionally well received so far, with over half the tickets for the first event ‘Glitz & Glam’ being sold within the first day. The project continues throughout this year as Cam and his team put on more of these incredible events.
