Madhatter Surf & Skate Shop

A highly successful and niche surf and skate shop, Madhatter have evolved their brand to roll with trends associated with the beach lifestyle.

They have evolved to run with their own range of clothing and surfboards and I was briefed to create a fresh looking set of logo lockups for their upcoming swag. Using a blend of typography that echoes through the times to create styles that match their brand and represents their core values and will be used for stickers and their own clothing range.