The brief was to also ensure that the design and messaging of the campaign sat closely aligned with his brand. After a couple of rare video calls (we normally do our meetings out of the office and ideally, down at the beach!), I created a big old poster for his shop windows and a carousel advert on his social channels to attract the candidates.
The end result? Retro style illustrations along with some slick typography and muted colour palettes that hits the sweet spot.