Paul Le Breton, Creative Designer

Vehicle livery

MacMillan Cancer Support JerseyVehicle Livery

I was contacted by Macmillan to guide and provide creative direction on how we could make better use of their support vehicles that are used annually for the ‘Macmillan Cycle Challenge’. The challenge involves local participants who take to their bikes and ride across some of the most challenging mountainous parts of the French Alps. To find out more about what Macmillan do and to dontate or volunteer, please click here.

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Client

MacMillan Cancer Support Jersey

Services

Vehicle LiveryVehicle livery
MacMillan Cancer Support Jersey - Vehicle Livery
MacMillan Cancer Support Jersey — Vehicle Livery

Overview

The story

The vehicle is also used as an advertising platform to increase brand awareness of both their event and their commitment to making a difference for cancer patients in the island.

The end result featured a tribute to Gary Burgess, as well as cleverly shot angles of the team riders which made them look like they were riding along the side panels of the vehicle, as well as following them on the rear.

MacMillan Cancer Support Jersey - Vehicle Livery
MacMillan Cancer Support Jersey — Vehicle Livery
MacMillan Cancer Support Jersey - Vehicle Livery
MacMillan Cancer Support Jersey — Vehicle Livery

Next project

Creative Stone Castings Campaign

© 2026 PLB Creative · Paul Le Breton · Jersey, Channel Islands