Macmillan Cancer Support Jersey

I was contacted by Macmillan to guide and provide creative direction on how we could make better use of their support vehicles that are used annually for the ‘Macmillan Cycle Challenge’. The challenge involves local participants who take to their bikes and ride across some of the most challenging mountainous parts of the French Alps.

The vehicle is also used as an advertising platform to increase brand awareness of both their event and their commitment to making a difference for cancer patients in the island.

The end result featured a tribute to Gary Burgess, as well as cleverly shot angles of the team riders which made them look like they were riding along the side panels of the vehicle, as well as following them on the rear.