JDC were looking for a method to deliver their vision, mission, who they are and what they give back to the island. You can find out more about what the JDC do here
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Overview
The solution? Utilise the space they own and manage with large hoarding boards surrounding the new IFC development. This was a large scale area to cover and, with beautifully captured photos from both low and high level, I blended big bold typography and the existing JDC colour palette to create a seamless visual display that spans the area surrounding Trenton Square in St Helier.
The end result is a visual explanation of what the Jersey Development Company do within the island involving their landscape-led Visionary Framework to significantly regenerate the Southwest St Helier Waterfront (SWSH) into a well-connected, highly sustainable mixed-use development.
I worked with Paul between 1999 and 2016 when I was the Account Manager at Advertising International. I always admired Paul’s creative work. He quickly understood the briefs given to him and frequently produced high-level, eye-catching work that exceeded clients’ expectations. We kept in touch, and when Paul became a freelance graphic designer, JDC engaged his services on several company projects. The advantage of utilising a talented, freelance creative such as Paul, is not just the high quality of work, it’s also Paul’s competitive hourly rates which compare well against agencies. I would not hesitate to recommend Paul’s creative services.
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St Mary, Jersey, Channel Islands
© 2026 PLB Creative · Paul Le Breton · Jersey, Channel Islands