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Campaign
HomeNetTruly Local
A cheeky little play on a truly local business, I developed a series of characters based on our iconic Jersey nickname. Created to be used as part of an ongoing, fully integrated campaign, these fun little ‘crapauds’ have hopped up (sorry, couldn’t resist the pun!) in out-of-home, print and digital projects.
Overview
The story
Tasked with developing a campaign that represented that echoed the business values, as well as informing the general public that HomeNet are a truly local business, this opened doors to create something really fun! HomeNet are know for their personal, fun and open approach and a Jersey Crapaud was the perfect character to develop.
He’s already proving popular, as the initial social campaign has generated huge interest and a large number of signups to Jersey’s lowest priced fibre broadband providers.
The work
The result
Keep your eyes peeled, as you’ll see him making appearances all over the island shortly
We partnered with Paul to redesign our brand and found him incredibly helpful — his interpretation of our brief was excellent. We now have a fresh new amazing brand and we look forward to new and exciting website development with Paul.
Next project
Services
Based in
St Mary, Jersey, Channel Islands