A cheeky little play on a truly local business, I developed a series of characters based on our iconic Jersey nickname. Created to be used as part of an ongoing, fully integrated campaign, these fun little ‘crapauds’ have hopped up (sorry, couldn’t resist the pun!) in out-of-home, print and digital projects.

Tasked with developing a campaign that represented that echoed the business values, as well as informing the general public that HomeNet are a truly local business, this opened doors to create something really fun! HomeNet are know for their personal, fun and open approach and a Jersey Crapaud was the perfect character to develop.

He’s already proving popular, as the initial social campaign has generated huge interest and a large number of signups to Jersey’s lowest priced fibre broadband providers.

Keep your eyes peeled, as you’ll see him making appearances all over the island shortly

Go check out homenet.je