Paul Le Breton, Creative Designer

Madhatter Surf & Skate ShopRadio Campaigns

Laid-back, outdoorsy and full of island character. A run of radio ads for Madhatter Surf & Skate Shop on Channel 103, from the ‘Life Is A Journey’ brand spot to festive Christmas campaigns.

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Client

Madhatter Surf & Skate Shop

Services

RadioCampaign
Madhatter on air
Three ads · Channel 103

Overview

The story

Madhatter have used radio before, but wanted a more creative approach to the campaign, which was supported by digital display ads. Having grown up surfing and skateboarding, I used a much more relaxed and connected approach to the script, voice-overs and background audio.

Have a listen

On air

Three ads, all aired on Channel 103. Tap a play button to listen.

Radio ad · Nov 2024Channel 103

Christmas 2024

0:000:40
Radio ad · Nov 2021Channel 103

Christmas 2021

0:000:40
Radio ad · Apr 2021Channel 103

Life Is A Journey

0:000:40

Paul is one hell of a creative who really understands our business, its demands and how to get the attention of our customers.

Steve WilkinsonThe Big Chief, Madhatter Surf & Skate Shop

Next project

Madhatter Surf & Skate Shop Digital & Print

© 2026 PLB Creative · Paul Le Breton · Jersey, Channel Islands